HBO

This was one of the first projects I worked on as a junior copywriter. The ask? Extend our Stay Home To The Movies strategy to OOH. So, we came up with a contextual idea that allowed us to tell stories in the format of a subway stop map.

It also got pulled right before going live. If it had made it to the city streets, I could have proudly claimed I snuck the word “poop” into my first professional ad. Advertising gods be damned.